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• Lot n° 315 Mario Armond Zamparelli (1921-2012), Trans World Airlines (TWA) mock-ups A group of seven Trans World Airlines (TWA) advertisement mock-ups Each: Gouache, colored pencil, and mixed media on artist's board One work is signed "Zamparelli" and numbered "38" in ink along the lower blank edge, at right, and is additionally signed (partially) and inscribed with the artist’s address in ink on the verso; four other works are similarly signed and inscribed on their versos Smallest artist's board: 17.5" H x 25.875" W; Largest artist's board: 18.75" H x 28" W Provenance: The Estate of Mario Armond Zamparelli, La Cañada, CA Other Notes: Mario Armond Zamparelli played a pivotal role in shaping the visual identity of Trans World Airlines (TWA) during the golden age of commercial aviation. As the longtime Chief Executive Designer and confidant of Howard Hughes, Zamparelli was responsible for crafting the sleek, modern aesthetic that came to define TWA's advertising, branding, and in-flight experience throughout the 1950s and '60s. His visionary work combined glamour, innovation, and jet-age optimism, helping to position TWA as an emblem of luxury air travel. Zamparelli's designs remain iconic within the history of mid-century American commercial art.